DEUP (Demand Excellence Uplift Players)
DEUP Sports NIL
Our Mission
DEUP Sports
At DEUP Sports NIL, our mission is to empower student-athletes to take ownership of their name, image, and likeness by providing strategic guidance, brand development, and purpose-driven partnerships. We are committed to helping athletes turn their values into visibility, and their passion into lasting impact.
Led by Dr. Marcus Caster, a former coach and educator with deep roots in sports and business, DEUP Sports NIL exists to support athletes who lead with faith, compete with integrity, and give back to their communities.
We don’t just build deals — we build legacies.
Micah Caster: University of Louisiana Monroe
ULM Basketball Player | Purpose-Driven Leader
DEUP Sports proudly welcomes Micah Caster to our family as the newest athlete represented under our NIL agency. Micah is not just a Division I basketball player at the University of Louisiana Monroe. He is a rising leader, a creative force, and a powerful example of what it means to Demand Excellence and Uplift Players. From McIntosh, AL to the hardwood in Jackson, Alabama. To the college stage, Micah has shown that hard work, faith, and community impact go hand in hand. He’s hosted youth camps, designed branded experiences, and continues to lead with humility and purpose. At DEUP Sports, we are honored to represent Micah as his official NIL agent. Together, we will build partnerships that reflect his values, elevate his story, and inspire the next generation.
This is more than business. This is legacy.
Welcome to DEUP Sports NIL, Micah.
Our Mission
DEUP: Demand Excellence Uplift Players.
At DEUP Sports NIL, our mission is to empower student-athletes to take ownership of their name, image, and likeness by providing strategic guidance, brand development, and purpose-driven partnerships. We are committed to helping athletes turn their values into visibility, and their passion into lasting impact.
Led by Dr. Marcus Caster, a former coach and educator with deep roots in sports and business, DEUP Sports NIL exists to support athletes who lead with faith, compete with integrity, and give back to their communities.
We don’t just build deals — we build legacies.
Our Team
Founder & Lead NIL Agent, DEUP Sports NIL
Dr. Marcus Caster is a seasoned educator, former head basketball coach, and the current CEO of Caster Business Solutions. With over 20 years of experience leading athletes and building programs, he founded DEUP Sports NIL to empower student-athletes to take control of their name, image, and likeness with integrity and purpose.
A former coach at Jackson High School and Spring Hill College, Dr. Caster brings a unique perspective that blends athletic leadership with business acumen. His mission is to help athletes not only secure NIL deals but also build lasting legacies rooted in faith, character, and excellence.
Peyton Caster
CEO, Gamebred Sports Apparel | DEUP NIL Brand & Apparel Director
Peyton Caster is a creative force and rising entrepreneur in the world of sports apparel. As CEO of Gamebred Sports Apparel, Peyton has designed and produced custom uniforms for competitive programs including the Moxie League, multiple AAU basketball teams, and the Jackson High School Aggies.
His passion for high-performance design and athlete-centered branding brings unique value to DEUP Sports NIL. Peyton helps our athletes stand out by developing custom looks, collaborating on NIL merchandise, and ensuring every piece of apparel tells a story. He understands the culture, the grind, and the importance of looking the part while playing with purpose.
Our Approach
Where Purpose Meets Power
At DEUP Sports NIL, we do more than sign deals. We shape futures. Every athlete has a story, and we’re here to help them tell it boldly, live it fully, and monetize it wisely.
We believe NIL is more than a moment. It’s a movement. That’s why our approach is rooted in faith, strategy, and real-life impact.
Brand First
We help athletes build brands that match their values. Who you are matters more than your stats.
Smart Deals Only
Every opportunity is measured. If it doesn’t align with your purpose, we pass.
Design That Speaks
From custom gear to NIL-inspired drops, we bring style and storytelling together. You don’t just wear the brand. You become it.
Community Always
Our athletes give back because giving back is power. Camps, causes, mentorship — we lead from the front.
This is DEUP. Where we Demand Excellence and Uplift Players.
Not just now. For life.
Looking for NIL Representation?
DEUP Sports is ready to represent you.
If you're a high school senior, college athlete, or rising talent looking to take control of your name, image, and likeness, DEUP Sports is here to help you do it the right way. We represent athletes who lead with purpose, live by faith, and understand that their platform is bigger than the game. Our team works one-on-one to guide you through the NIL process with honesty, strategy, and long-term vision.
What We Offer:
- Personalized NIL Strategy
We help you define your brand, learn financial literacy, identify the right deals, and build a presence that reflects your values.
- Marketing and Branding Support
From apparel design to social media content, we help you stand out for all the right reasons.
- Creative Opportunities
We work with our partners and in-house designers to create NIL merch, community events, and brand activations tied to your identity.
- Faith-Based Guidance
We lead with character. You will never be pushed toward a deal that does not fit who you are.
Who We Represent:
- Student-athletes who value leadership, purpose, and growth
- Athletes ready to give back to their communities
- Competitors who are ready to build more than a highlight reel
Ready to join the DEUP movement?
Click to submit your interest.